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The good news is ... people like to read good news
by Mark Rice-Oxley
The Guardian Translate This Article
12 February 2018
On 12 February 2018 The Guardian reported:
A strange thing happens when you write about something going right. People take notice. They read to the end. They share it with their friends. ... Eighteen months ago, the Guardian launched a pilot project to see how readers would respond if we deliberately sought out the good things happening in the world. More than 150 pieces of journalism later ... we have proof of concept.
Global Good News service views this news as a sign of rising positivity in the field of culture, documenting the growth of life-supporting, evolutionary trends.
Reader numbers for this kind of journalism are on average almost 10 per cent higher than for comparable general news pieces, our data shows. It also shows that almost one in 10 readers share the story on social media.
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Knowledge based—programmes to bring the support of Nature to every individual, raise the quality of life of every society, and create a lasting state of world peace.
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